The ideal Wing Zone location will meet or exceed:

  • Demographics – The Wing Zone concept requires a minimum population density of 40,000 residents within a three-mile radius of the store. A mixture of business and residential (apartments, multi-unit and single family) are preferred. Median age is mid to younger adults with middle income earning power.
  • Market Characteristics – A high growth market is preferred. Nearby national or regional retailers help to promote traffic. Examples include: Large “box” stores, Target, Lowe’s, Home Depot, major grocers, other restaurants, and bank branches.

Limited Dine-In/Takeout

  • Good visibility from a major thoroughfare. A minimum of 15,000 vehicles per day.
  • Typically 1200 – 1800 square feet
  • In-line Retail or Shopping Center
  • Ample Parking
  • Ease of access, in and out of location

Drive-Thru

  • Visibility and Traffic – Good visibility and easy access from a major thoroughfare are essential for a drive-thru restaurant. A minimum of 15,000 vehicles per day – plus substantial evening traffic – are additional requirements.
  • Format – Free-standing drive-thru restaurant that includes inside seating
  • Floor Plan – There are two floor plan sizes:
    • 1000 square feet (12-20 seats)
    • 1500 square feet (38-50 seats)
  • Building Ownership – Ground lease or sale
  • Land Ownership – Land lease or land purchase, you decide
  • Land Requirements – This small footprint restaurant only needs one of the following:
    • Pad site that will allow a 1000 square foot building. It’s a great way to utilize excess parking in a shopping center.
    • 1/4 to 1/2 acre for the building, driveways and parking.

Grill & Tap

  • Site Characteristics
    • Good visibility from a major thoroughfare. A minimum of 15,000 vehicles per day.
    • Typically 2500 to 3500 square feet
    • In-line Retail or Shopping Center
    • Patio Required
    • Ample Parking
    • Ease of access, in and out of location

Food Court

  • Designed for military bases, malls, universities, arenas, and airports
  • 400–600 square feet