While Americans are gearing up for the Big Game, Wing Zone franchise owners are preparing for the busiest day of the year. Last year Wing Zone reported a 10% increase in year-over-year sales, after selling 190,000 wings on game day.
It’s common knowledge that football and food go hand in hand, but the stats don’t lie. According to the U.S. Department of Agriculture, the day of the football championships is the second biggest eating holiday, just behind Thanksgiving.
In this year’s annual National Chicken Council report, they’ve predicted that a whopping 1.42 billion wings will be consumed during the Big Game. But, of course, Wing Zone is always ready for anything and has a rock-solid strategy for ensuring that major food events and holidays go off without a hitch.
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Leading up to Game Day
About six weeks away from the day of the Big Game, Wing Zone and its franchise partners begin preparations. Just like the competing teams have been training, so has Wing Zone—from the in-store team members all the way up through the leadership team.
“Our plan is efficient and simple: we want to provide a lot of quality product in a short time period,” said Brad Wilford, Wing Zone franchise business consultant.
The corporate team begins by assessing the previous year’s statistics to make the most accurate estimation of how many chicken wings to have on hand. This is a thorough process since it’s essential that franchise owners don’t waste food while still meeting the demand of hungry fans. There’s a reason Wing Zone calls their most dedicated customers Flavorholics™ and the Big Game is where they come out in rare form!
However, Wing Zone has been strategizing since before the end of the football season was ever on the horizon. Franchise owners can face any obstacle, whether it’s supply chain issues or a major food event, knowing that Wing Zone makes its vendor and distributor relationships a priority. The chicken wing franchise has established close relationships with major suppliers like Tyson® and Sysco®, which guarantees the reliability of their supply chain. So when franchise owners open doors on the big day, they’re more than ready.
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A Winning Game at Wing Zone
From the first two minutes of Sunday, the franchise owner’s responsibility is to make sure they have all hands on deck. Not only is every in-store team member required to work, but owners make sure every team member has an assigned station and responsibility. The chicken wing franchise has it down to a science on the big day so that franchise partners won’t be without support or guidance, no matter what.
Wing Zone corporate team members often join franchise partners in-store to assist with administrative tasks. This way, partners can focus on ensuring everything else is running smoothly, especially if they’re a new owner. Each restaurant typically sells roughly 7,000 total chicken wings, with orders coming in all day until after the game is over.
Wing Zone Franchise Partners Are All Winners
Like the championship contenders, Wing Zone is always striving to improve. They had an amazing year last year, and they want to make this one even better. They started 2021 with a brand refresh and remodel, introducing a sleek, new menu and cutting-edge restaurant technology, as well as a total visual revamp. This year Wing Zone will be opening new franchise locations in previously untouched markets. Whether you’re a business owner or an athlete, it’s all about keeping your eye on the prize.
The Big Game only comes once a year, but—like players on the field—this food holiday is an exciting opportunity for franchise owners to top expectations.
Want to join the winning team? Give us a call at 702-522-2496 or fill out our contact form to learn more about Wing Zone franchise opportunities!
